学会写文章—讲故事
学会写文章—讲故事
文/吕布凡
几乎所有做讲座、演说的“师”都会被他们的老师告知：要想吸引你的听众，你必须首先学会讲故事。没错，故事因为有人物、有情节、有始有末，听众没有理由在听了开始之后还能立刻离开，听众必然会为了谋求一个合理的、有意义的故事结尾去满足自己的好奇心。但是，是不是仅仅在演说里讲了故事就可以拿去做演说了呢，显然不是，还有语气、肢体语言、底气、普通话……等等能有助于发挥故事作用的附加因素。
同样，在写文章上，练习者务必不恩能够忽略去叙述故事，也同样，并不是在文章里里写了故事就可以称之为文章，文章里的故事像演说里的故事一样，还有各式各样的要求。比如，在我的文章里，如果提到故事，便会有至少3条指标去检验所叙述的故事是否合格。
- 1.故事不俗套。
不拿经常用过的例子去叙述，同样，经常从大众嘴里传播的例子也不要从大众的角度去书写，另起角度或者替换人物、事件，按照自己新的意图去描述新事物，或者按照非常见的观点重新去阐述旧故事。
- 2.故事可以发挥，但不要刻意肆意渲染。
写文章毕竟是文字书写，不同于做演说的情景，肆意的重复与强调并不见得能够渲染出该有的效果，适当地按照"出人意料”的情节、角度去说理倒是个不错的办法。
- 3.故事能阐明中心。
这一点依然是区别去演说而言的，写文章的时候讲故事，意在把道理说明白，演说（尤其是即兴）的时候，常常会考虑气势的必要，例子的权威性，震撼效果，写文章固然也会考虑一二，但是，之所以落之于文字，按照书写是整理思路的理论来判定，那么阐述的逻辑应该更值得推敲，所以，之所以有必要把文章写出来，它必然是要通过书写讲出一个有意义的道理来，中心显然是大于演说所谓的“气场”效果的。
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